At that time, the share capital was held by the family members, which was crucial, because it forced the family unit to stick together for the benefit of their joint company and to keep going with the expansion of their business by reinvesting the profits. In 1935, the old facilities were replaced by more modern ones: the term "manufacture" in the sense of “made by hand” no longer fit the times of progressive mechanization.
In 1964, a second factory is inaugurated in Ettelbruck. At first, the production is destined for export, mainly to the Benelux countries, France and Italy.


Its registered headquarters are situated in the capital of the Grand Duchy of Luxembourg. Today the company Heintz van Landewyck disposes over 6 production plants: two in Luxembourg, one in Germany, one in Belgium, one in the Netherlands and one in Hungary. Together they produce, all brands included, about 8 billion cigarettes, 6 billion cigarette shucks and more than 10,000 tons of RYO tobacco per year. The production is exported to over 40 countries.

 

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A history of more than 166 years - and every one of them as a family business - is an unusually long time even for a tobacco industry steeped in tradition. We have used them to keep on growing with new products, new brands, new factories and unbroken passion. So it’s time to take a look back.

Once upon a time

1821
Birth of the founder

1847
First retail shop of the family business

1859
First steam engine Luxembourg tobacco industry

1881
Booming business under Joseph Heintz

1887
Rise of the machines

1892
Joseph Heintz takes over the management

1894
National and international demand on the rise

1897
New factory in Hollerich

1905
First semi-automatic cigarette machine

1911
Foundation of a public limited company

1912
Victor Heintz takes over Landewyck

1920
Establishment of the Economic Union

1925
Establishment of a subsidiary in Trier

1931
Aloyse Meyer takes over the management

1934
Management under Koener and Meyer

1937
New factory in Hollerich

1939
Takeover of Fixmer

1942
Landewyck during the Nazi regime

1944
New brand Maryland

1946
Landewyck enters the Dutch market

1950
New brand Lexington

1951
Subsidiary in Belgium

1952
Robert Meyer becomes sole Managing Director

1957
110th anniversary

1961
Kent begins its career

1963
Marketing of the Kent brand

1967
Filter cigarettes gaining ground

1968
Production of smoking tobacco is moved

1969
Introduction of the Ducal brand

1970
Lorillard brand soaring

1971
Signing of a contract manufacturing agreement

1972
Extension of the frontier zone "German border"

1974
Kent also successful in Europe

1977
Fixmer in Luxembourg-Strassen

1978
Production of hard-packs

1980
Ducal the big draw

1981
Construction of own packaging machine

1982
Cigarette production in Hollerich

1985
Merger of Fixmer and CdT

1987
Export to China

1989
New processing plant

1992
Production of 5.3 billion cigarettes

1993
Majority interest in Róna

1994
Positive balance sheet

1995
Róna looking to the future

1996
Trier becoming independent PLC

1998
New brand ELIXYR

2001
Takeover of Biggelaar Tabak

2003
Organisation by Landewyck Group S.à.r.l.

2007
Merger with TORREKENS TOBACCO BELGIUM

2009
Establishment of Landewyck France

2012
Establishment of Landewyck Spain

2013
165th anniversary

2014
Today

1821 - Birth of the founder

On December 29 of that year, Jean-Pierre, the son of the couple Heintz, was born in Luxembourg. The happy event didn’t stand a chance of being mentioned in the  
"Luxemburger Wochenblatt" newspaper, which at the time was the only one reporting for the approximately 10,000 residents of the city. Back then the parents had no idea that with their son they had given the country a personality that one day would go down in the history of the Grand Duchy’s economic life. 160 years later, the family continues this history, with unbroken consistency and an entrepreneurial spirit that is passed on from generation to generation. Among the middle-class families in Luxembourg which shaped the early days of the country’s economy, this success is a rare exception.

Birth of the founder

1847 - First retail shop of the family business

When Jean-Pierre Heintz, at the age of 25,   opened his first tobacco factory with a shop in Neutorstraße No. 9 in July 1847, it was the beginning of a success story. Early that year, he married nineteen-year-old Josephine  Van Landewyck. Since Dutch tobacco enjoyed an excellent reputation, Jean-Pierre put his name and that of his wife on the company’s nameplate.

First retail shop of the family business

1859 - First steam engine Luxembourg tobacco industry

The company of Jean-Pierre Heintz was successful. In addition to a property on   "Großgasse", he also acquired an extensive building site on today's Limpertsberg. Heintz also rented the inner buildings of "Fort Berlaimont", located on today's "Boulevard Royal", where he set up the first steam engine (2 hp!) of the Luxembourg tobacco industry in 1870.

1881 - Booming business under Joseph Heintz

Joseph Heintz, son of Jean-Pierre Heintz, took over his father's tobacco factory on Bäderstraße, which experienced  a significant boom under his leadership. Born in 1848, he was already involved in the company’s business at the young age of 22. The company, which quickly rose to the top of the then twenty Luxembourg tobacco factories, expanded its production of cigars and pipe tobacco.

At that time it had three tobacco factories in Luxembourg: on  Bäderstraße, on Boulevard Royal and on Beckstraße. Environmental pollution turned out to be a problem for the tobacco manufacturer. The unbearable noise of the machines, an unhealthy odor and noxious fumes turned out to be a big problem for local residents. It was a problem that today is part of the zeitgeist: the environment.

Booming business under Joseph Heintz

1887 - Rise of the machines

Machines were gaining ground and were beginning to replace manual labour in factories. In 1887, Joseph Heintz  bought an industrial building in Hollerich and planned to set up a modern factory.

Rise of the machines

1892 - Joseph Heintz takes over the management

Jean-Pierre Heintz died on October 30, 1892, leaving the sole management of the company, which was now called "Joseph Heintz van Landewyck", to his son. Heintz wanted to consolidate production in one place and sold the Limpertsberg site. Now there were 250 employees producing 90,000 to 100,000 cigars and 2,000 kg of all kinds of smoking tobacco, which already included  smaller quantities of cigarettes, at the Hollerich plant every week.

1894 - National and international demand on the rise

The national and international demand for tobacco and its use was growing, so that in 1894 another tobacco factory for the production of cigars was built in Fels (near Luxembourg City). The industrial age had also arrived at Heintz van Landewyck.

1897 - New factory in Hollerich

50 years after the company was founded, Joseph Heintz opened the new tobacco factory in Hollerich, where 250 employees produced 100,000 to 300,000 cigars every week.

New factory in Hollerich

1905 - First semi-automatic cigarette machine

Victor Heintz installed the first semi-automatic cigarette machine in Hollerich. It must be assumed that he didn’t decide on this fundamental change on his own. The cooperative attitude within the family structure had become the company’s "style". A working mode that would prove itself in the future.

First semi-automatic cigarette machine

1911 - Foundation of a public limited company

Joseph Heintz converted his business into a public limited company. The family moved closer together, since all shares were
held by family members.

1912 - Victor Heintz takes over Landewyck

After the death of Joseph Heintz on October 02, 1912, his son Victor took over the company and continued to run it with a sense of tradition and modernization in all areas.
But Joseph Heintz left significant gaps as a big industrialist with a vision, as "pater
familias" and as a person with social awareness and commitment. He stood up for those in need with his soup kitchen on
Bäderstraße.

Victor Heintz takes over Landewyck

1920 - Establishment of the Economic Union

After World War I, the company wasn’t doing
so well. The end of the customs union, which  favoured Luxembourg’s markets, led to the establishment of the Economic Union with Belgium, after an intended union with France was prevented by that country’s steel barons.

Establishment of the Economic Union

1925 - Establishment of a subsidiary in Trier

To rescue the traditional markets, the company now counted on Germany. A subsidiary was established in Trier. The number of soldiers is said to have been crucial for the decision, because soldiers bought a lot of cigarettes.

The management in Trier was taken over by Gilles Schaack, under whose leadership the company became the second largest smoking tobacco producer in Germany. In 1920, the cigar production in Fels, Luxembourg, was discontinued, because the focus now lay on cigarettes.

Establishment of a subsidiary in Trier

1931 - Aloyse Meyer takes over the management

On December 9, 1931, Victor Heintz died after an eventful life. But as a proactive man, he had already settled his succession early on. In the person of Aloyse Meyer, who at the time   already was a figurehead of the steel industry, he had not only found a manager who promised greatness, but who was also married to Eugénie Heintz. Aloyse Meyer was appointed Chairman of the Board of  Landewyck. Gustave Koener, who had already demonstrated his talent with Aloyse Meyer at ARBED, was appointed manager of the factory.

Aloyse Meyer takes over the management

1934 - Management under Koener and Meyer

Robert Meyer, son of Aloyse Meyer and grandson of Victor Heintz, joined the family business as a young engineer and took over the management alongside Gustave Koener starting in 1939.

Management under Koener and Meyer

1937 - New factory in Hollerich

Opening of a new factory in Hollerich, Luxembourg.

New factory in Hollerich

1939 - Takeover of Fixmer

After the death of his longtime friend Charles Fixmer,  Gustave Koener took over his smoking tobacco and snuff company "Fixmer" in Ettelbrück. This marked the establishment of the first Heintz van Landewyck subsidiary in Luxembourg.
At the time, Landewyck and Fixmer’s production of smoking tobacco was primarily located in Ettelbrück, and cigarette production was moved to Hollerich.
In the same year,  Landewyck was changed into a limited liability company with a capital of 9,000,000 Luxembourg  Francs.

Takeover of Fixmer

1942 - Landewyck during the Nazi regime

Luxembourg suffered under the Nazi terror, and Robert Meyer, who had  “refused to give a guarantee”, was dismissed from his position as director only to regain it after the liberation in 1944.

1944 - New brand Maryland

Since exports had to be boosted in the post-war years and raw tobacco for the old bestsellers such as the "Africaine" cigarette was in short supply,  Landewyck counted on a new brand: "Maryland". The cigarette was a great hit and took on the image of a cigarette for "everyone" in Luxembourg.

New brand Maryland

1946 - Landewyck enters the Dutch market

Belgium opened its borders and already imported 311 million Landewyck cigarettes  in 1946.  Landewyck captured a sizeable share of the Dutch market.

1950 - New brand Lexington

Due to the success in the Netherlands, the new "Lexington"  brand was introduced. Five years later, a billion of these cigarettes were sold every year. The "Africaine" era gave way to the "Maryland" era and was then followed by the "Lexington" era.

New brand Lexington

1951 - Subsidiary in Belgium

Establishment of a subsidiary in Belgium

1952 - Robert Meyer becomes sole Managing Director

After the death of Aloyse Meyer, an international heavyweight on the economic stage, his wife,  the eldest daughter of Joseph Heintz, took over as chair of the Board of Directors. The same year, Gustave Koener retired and left the sole management  of the company to Robert Meyer - who was supported  in production by Theo Jung, a longtime Landewyck employee.

1957 - 110th anniversary

Anniversary celebrations at  Landewyck: 110 years! Ten years earlier, in 1947, there was little reason to celebrate, so it was decided to forego celebrating the 100-year anniversary. Paul Weber, Director of the Chamber of Commerce in Luxembourg, wrote in a publication for the occasion: ... "The tobacco industry is one of the few Luxembourg industries to stand the test of time for more than a hundred years and to establish Luxembourg’s good reputation in the world".

110th anniversary

1961 - Kent begins its career

The  production of the "Lexington" brand reached a record level of 2.7 billion units out of a total of 3.3 billion cigarettes produced by  Landewyck.
The following year, production of the same cigarette fell sharply to 1.7 billion units. A new era of the "Lorillard" brand had begun.  The "Kent" cigarette, produced under license since 1958, began its career at  Landewyck.

Kent begins its career

1963 - Marketing of the Kent brand

P. Lorillard S.à R. L. was founded  in Ettelbrück as a "joint venture" and took care of the marketing and later of the production of the "Kent" and "Newport"  brands. J. P. Thill was appointed Managing  Director. Under his leadership, a new factory was also built in Ettelbrück. 95% of all production was destined for export, especially to Holland, Belgium, France and Italy.

Marketing of the Kent brand

1967 - Filter cigarettes gaining ground

In the wake of the global market success of filter cigarettes,  Landewyck introduced the "Maryland Filter" in Luxembourg. By 1970, they had already surpassed the leading non-filtered "Maryland".

Filter cigarettes gaining ground

1968 - Production of smoking tobacco is moved

The production of smoking tobacco at Fixmer in Ettelbrck was discontinued and at first moved to Hollerich, later to Trier.

Production of smoking tobacco is moved

1969 - Introduction of the Ducal brand

As the price war intensified, the market trend turned to packs of 25 cigarettes in king-size format.  Landewyck followed the trend with the brand "Ducal", which was introduced in 1969 with great success. The 25-pack was fast becoming a hit on the market.

Introduction of the Ducal brand

1970 - Lorillard brand soaring

A strong decline in the sale of Lexington cigarettes starting in 1962 let production levels at  Landewyck Luxembourg fall to a new low. But the Lorillard brand continued to soar. 1.1 billion cigarettes  were produced in 1971. Lexington sales dropped to 300 million. This market for Landewyck had caved in and the company focused more on the German market. Brinkmann invested in Landewyck and now held 25.01% of the shares of the traditional family business.

Lorillard brand soaring

1971 - Signing of a contract manufacturing agreement

Landewyck signed a long-term contract manufacturing deal with a Dutch cigarette group of global importance, which increased production by 30 percent.

1972 - Extension of the frontier zone "German border"

The 125th anniversary of the company. At the time  Landewyck employed 300 workers who produced 2.5 billion cigarettes.
1972 also saw the beginnings of exploiting a market gap that went down in the company's history under the name "German border". It involved the "extension" of the border zone beyond the Moselle River, which brought  Landewyck and other cigarette producers clear advantages due to  significantly higher excise taxes in the Federal Republic.

1974 - Kent also successful in Europe

After the success of the "Kent" brand in the US, this cigarette also became a success in Europe, above all in the Benelux countries. The increase in demand required expansion of the plant in Ettelbrück. Ten years after its establishment, the Ettelbrück plant employed over a hundred workers, with annual production increasing to 1.5 billion cigarettes.

Kent also successful in Europe

1977 - Fixmer in Luxembourg-Strassen

Fixmer was moved into a spacious warehouse in Luxembourg-Strassen. This was the beginning of a dynamic development in the wholesale business for  tobacco and other products.

1978 - Production of hard-packs

The boom times of "Kent" cigarettes were over. The US partner sold the brand to the British conglomerate BAT (British American Tobacco). P. Lorillard s.à r. l. officially came to an end on June 30, 1978. A licensing agreement allowed  Landewyck to continue producing and marketing "Kent" cigarettes.  Landewyck focused on the production of "crush proof" hard packs, which were meant to replace the soft packs.

1980 - Ducal the big draw

The brand "Ducal" had become the mainstay  of Landewyck’s production. The company’s 500 employees produced 3.5 billion cigarettes per year, most of which were sold the the Benelux countries.

1981 - Construction of own packaging machine

The first "Made by  Landewyck"  packaging machine was manufactured, which necessitated setting up an “Engineering” department. In 1996, this department evolved into "IMATEC" in Ettelbrück, which specializes in the manufacture of parts and maintenance of machines.

1982 - Cigarette production in Hollerich

The Trier plant stopped its production of cigarettes, all of which was then concentrated in Luxembourg-Hollerich. Smoking and fine-cut tobacco was still exclusively produced in Trier. The drastic increase in the sale prices of cigarettes in the Federal Republic of Germany, which was due to a steep rise in tobacco taxes, prompted the large German distributors to introduce low-priced cigarettes as their own in-house brands.  Landewyck managed to secure a significant share of their production. In 1983, total production reached 4.6 billion.
"Ducal" was introduced on the French market. Above all, Landewyck succeeded in gaining a permanent foothold in Germany with this brand, thanks to the 24-cigarette  pack for vending machines (while the competition usually offered packs of 22).

Cigarette production in Hollerich

1985 - Merger of Fixmer and CdT

Fixmer in Ettelbrück,  wholesale distributor since 1977, merged with "Comptoir des Tabacs" in  Strassen under the new name "Fixmer-CDT".

1987 - Export to China

Landewyck in the meantime had acquired the brand "First". A first shipment was delivered to the People's Republic of China in 1987, which incidentally was an excellent year for international business.

Export to China

1989 - New processing plant

A new processing plant was built  in Luxembourg, since the old ones could no longer keep up with the production cycle.

1992 - Production of 5.3 billion cigarettes

By 1992, Landewyck already produced 5.3 billion cigarettes per year. Markets outside of Europe accounted for great successes, such as the "Bentley" cigarette in South-East Asia and the "Ducal" in West Africa.  A new product appeared on the German market, the "Rolls" (also called "Quickies"). The plug tobacco was treated like fine-cut tobacco  for tax purposes. For Landewyck, this meant the beginning of the "Lexington-Rolls". The introduction of this new product illustrates the fight of cigarette manufacturers against high taxation of their product. The State continues its opposition to cheap cigarettes, since these diminish tax revenue.

1993 - Majority interest in Róna

The partnership with a Hungarian tobacco manufacturer became reality when  Landewyck acquired a majority interest in Róna on October 1, 1993. Sales of the "Ducal" cigarette were in decline because the competition now also produced packs of 25.

Majority interest in Róna

1994 - Positive balance sheet

From now on, the term "Landewyck" got sharper contours, with the parent company Heintz van Landewyck in Luxembourg, the company Fixmer in Strassen, Heintz van Landewyck in Trier and Róna in Debrecen forming the group. The financial results of the affiliated companies  improved, which was reflected in their positive contribution to the consolidated balance sheet.

Positive balance sheet

1995 - Róna looking to the future

The company Róna in Hungary opened a forward-looking sales and promotion department in Budapest.

Róna looking to the future

1996 - Trier becoming independent PLC

The subsidiary in Trier became an independent PLC. Today, the factory in Trier, which specializes in smoking tobacco, produces about 100 tons of tobacco per month for the market in the Federal Republic of Germany.
The company is also very active in the field of cigarette marketing, in particular of the "Ducal" brand, whose sales in Germany almost reached a billion units.

The company "IMATEC" - "Innovative Machine Technology" – evolved from the engineering department.

In 1996, Landewyck’s production of cigarettes reached a record volume of 5.7 billion units. 13% of these were sold on the domestic market (compared to 19% in 1986), 62% on the other markets in the EU (80% a decade earlier). Overseas sales, on the other hand, increased by 12% to 25% over the same period. This development illustrates the progressive internationalization of the Group during the last twenty years. In 1996, the Group on average employed about 620 workers throughout the year, about 430 of them in the Grand Duchy of Luxembourg.

Trier becoming independent PLC

1998 - New brand ELIXYR

1998 saw the introduction of the ELIXYR cigarette, which showed excellent annual growth rates.

New brand ELIXYR

2001 - Takeover of Biggelaar Tabak

Takeover of the Dutch company "Biggelaar Tabak"

Takeover of Biggelaar Tabak

2003 - Organisation by Landewyck Group S.à.r.l.

2003 was the year of major reorganizations. The organization is now headed by  Landewyck Group S.à r.l., which defines the strategy of the Group and coordinates the organization of new business opportunities.

Organisation by Landewyck Group S.à.r.l.

2007 - Merger with TORREKENS TOBACCO BELGIUM

Torrekens TOBACCO BELGIUM came into being through the merger of Heintz van Landewyck Belgium and Torrekens  Tabakindustrie. The newly formed company is active in the cigarette and tobacco market and sells everything related to tobacco.

Merger with TORREKENS TOBACCO BELGIUM

2009 - Establishment of Landewyck France

Establishment of Landewyck France

2012 - Establishment of Landewyck Spain

Establishment of Landewyck Spain

2013 - 165th anniversary

The 165th anniversary  Landewyck Group - with 6 factories, 1800 employees, 26 brands, 37 markets and a production of 55 million units.

2014 - Today

Today,  Landewyck cooperates with about 30 partners worldwide. In its 160-year journey, from the "old Heintz" to now, it is the family connection that has allowed the  Landewyck "boat" to weather storms and cross calm seas without losing sight of the goal, symbolized by the "lighthouse".

Photo archive

  • 1886

    1886

  • 1891

    1891

    Happy Joe

  • 1893

    1893

    Little Jim presents the entire product range of Landewyck tobacco

  • 1893

    1893

    Uncle Tom

  • 1894

    1894

    The first cigarette is introduced.

  • 1895

    1895

    The optimists. Life is good for the four pals, since they are smoking the excellent Landewyck tobacco.

  • 1896

    1896

    50th anniversary of Landewyck

  • 1897

    1897

    Advertising on the occasion of Landewyck’s 50th anniversary. Tobacco experts find that trhe quality of the products is excellent.

  • 1898

    1898

    A run on our tobacco. Nothing can stop the fans of Landewyck products.

  • 1900

    1900

    The friend of Italians, freedom. Targeted at Italian immigrants.

  • 1901

    1901

    A smoker’s fantasy. A female face – the hair being formed by cigarette smoke.

  • 1901

    1901

    Treasure chest of the threem musketeers. In addition to jewellery and pearls, our chaps have discovered something else. The excellent Landewyck products.

  • 1903

    1903

    Ballet. Carmen, in honour of Landewyck products.

  • 1904

    1904

    The seduction. Scene from Verdi’s Falstaff.

  • 1905

    1905

    The warriors take a rest.

  • 1910

    1910

    Chantecler. Scene from the play by Edmond Rostand.

  • 1911

    1911

    Fine things. A father’s preferences: his child, his pipe and his fine tobacco.

  • 1912

    1912

  • 1913

    1913

    The nymphs. Huntress of butterflies (soft-selling)

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